Canada Magazine - Prototype Page 3

www.gravitymagazines.com/canada

...TO THIS `DUMMY' EDITION OF CANADA MAGAZINE. THIS IS NOT A
MAGAZINE FOR DUMMIES, BUT A REALISTIC MOCK-UP OF A BRAND NEW AND
EXCITING MAGAZINE THAT'S GOING TO APPEAR FOR REAL IN SPRING 2010.

WHO ARE GRAVITY?

Gravity Magazines is a trading name of Gravity
Consulting Ltd, a marketing communications
consultancy in the historic city of Durham, in
North East England.

Gravity has a long record of producing

high quality magazines for both consumer and
trade audiences. Canada Magazine is our first
subscription-led consumer magazine and it
will, we hope, be followed by other bespoke
magazines devoted to revealing more about
destinations that are popular without being the
victims of mass-market tourism.

We thank both UK Trade & Investment

and regional development agency One North
East for the support that has made Canada
Magazine possible.

Our editorial policy reflects our emphasis

on responsible tourism and responsible
consumption, enabling host communities to
reap the greatest benefit from visitors. Travel
should broaden the mind and enrich the spirit
of both the visitor and the visited.

Travel may shrink the world, but it should

do so in inverse proprotion to the growth in
understanding between people and nations.

Publisher: Stan Abbott
Designer: Barbara Allen
Sales: Tom Boden
Website: Neil McLoram
Canadian in-country team: Martin Smith
(corporate) and Bob Fisher (editorial)

HEAD OFFICE
Gravity Magazines, Suite 14-16,
Abbey Business Centre, Abbey Road,
Pity Me, Durham, DH1 5JZ, UK

Tel: +44 (0) 191 383 2838
Web: www.gravitymagazines.com/canada
Email: see page 51

WHAT IS CANADA MAGAZINE?

Well, firstly, here's what it's not! Canada Magazine is NOT a travel
brochure, nor is it a publication issued on behalf of any particular
business or interest group.

Canada Magazine is a consumer magazine that will bring

together the best writing and photography about Canada.

Why Canada? Because, although Canada is a land of many

superlatives, people in the rest of the world often have only hazy
notions about the detail of this vast Canadian canvas.

Yes, Canada is a land of pine trees, lakes and Arctic tundra and,

yes, there is the odd lumberjack to be found. It is also a land of rich
cultural and ethnic diversity; of fine fresh food and single vineyard
wines; of hot summer days; of liberal democracy. It is a land that
enjoys some of the best North American qualities, of customer
service and economic opportunity, of the sense of adventure, but
without some of the downsides sometimes associated with aspects
of the USA.

Canada Magazine won't just present the country through rose-

tinted spectacles: we are editorially independent and objective. But
our job is nonetheless to celebrate the positive.

If you love Canada and go there often; if you would like to go

to Canada but never quite got round to it; if you're interested in
buying property in Canada or even emigrating; or indeed if you are
Canadian and already living in Canada, Canada Magazine is for
you.

We hope you enjoy this prototype edition and will subscribe to

the real Canada Magazine!

STAN ABBOTT
Publisher, Canada Magazine

FOR SUBSCRIPTION DETAILS, SEE PAGE 51

WELCOME